Meet the team behind BarkSuds.

Richard E. Landman, Esq., MBA, is the Founder, Chief Executive Officer, and General Counsel of BarkSuds Franchising, LLC. He brings more than 30 years of executive leadership and legal experience, having served as a senior business attorney, executive, and equity partner with nationally recognized law firms and financial institutions.

Richard's expertise in franchising, corporate strategy, brand development, legal compliance, and business growth provides the vision and leadership behind the continued expansion of the BarkSuds franchise system.

Gary Moreno is the Chief Operating Officer at BarkSuds, where he oversees franchise support and corporate operational functions across the organization. With over 40 years’ experience holding various operational roles for major commercial banks, he is focused on driving operational excellence, optimizing business processes, and ensuring franchise partners have the tools, resources, and guidance needed to succeed.

With a commitment to consistency, scalability, and customer satisfaction, Gary works closely with both field teams and corporate leadership to strengthen performance and support the continued growth of the BarkSuds brand.

Lisa Termo is the Marketing and Human Resources Director for BarkSuds Franchising, bringing more than 20 years of experience in marketing, advertising, and organizational development.

She has held both in-house leadership and consulting roles, helping companies strengthen their brands, improve employee engagement, and execute successful marketing initiatives. Lisa oversees BarkSuds' marketing strategy, brand consistency, recruiting, and human resources programs throughout the franchise system.

Zachary Landman serves as BarkSuds' Director of Franchise Onboarding and has been an integral part of the company for more than five years. He holds a bachelor’s degree in digital media and multimedia and has extensive hands-on experience operating the BarkSuds corporate location while assisting new franchise owners through the onboarding process.

Zachary also supports franchise operations, training initiatives, and the continued development of BarkSuds University to help franchisees achieve long-term success.

Jacob Landman has served as a Director of Franchise Onboarding for BarkSuds for more than five years. He oversees day-to-day operations of the corporate BarkSuds salon while leading franchise training programs and the continued development of BarkSuds University.

Jacob works closely with new franchise owners to ensure they receive comprehensive operational training and the support needed to successfully launch and grow their businesses.

Marcela Sepulveda is the Franchise Operations Analyst at BarkSuds, supporting franchise operations and initiatives focused on operational excellence and business growth.

With more than 25 years of experience in recruiting, workforce management, process improvement, onboarding, training, and business support, she brings a strong background in streamlining processes, analyzing data, and building effective relationships. Marcela works closely with the Chief Operating Officer to support franchise owners, improve operations, and contribute to the continued growth of the BarkSuds brand.

Dabrina Hovanec joins BarkSuds as our Franchise Brand Ambassador and Franchise Operations Analyst. As a successful BarkSuds franchise owner in Sugar Land, Texas, Dabrina brings a unique blend of business ownership experience, digital marketing expertise, and a strong background in education.

She previously served as a classroom educator and instructional leader, where she developed expertise in training, coaching, communication, and organizational development.

Combining her experience in education, web design, and franchise operations, Dabrina offers a well-rounded perspective that will help strengthen support for our franchise network, enhance communication across the system, and lead key website and digital marketing initiatives.